Director, Y Enterprise Centre
YMCA-YWCA of the National Capital Region
Ottawa, Ontario | 2010 – present

Responsible for overall management and operations of the Y Enterprise Centre, a focal point for training and education related to entrepreneurship and self-employment:

  • Lead a team of business consultants and administrative staff
  • Organizational oversight and accountability for  200 aspiring new business owners, per annum
  • Develop funding proposals and ensure effective relationships with key stakeholders including the Government of Ontario as well as local and regional service providers
  • Designed and implemented a progressive new curriculum of seminars and workshops, created a highly popular monthly networking event and speakers’ series, and led a new marketing and branding effort for the centre’s core program
  • Initiated the Y Biz Expo, an annual event that showcases over 100 new businesses to the Ottawa business community and the work of the Y Enterprise Centre

Programs that have been under my supervision include the Ontario Self-Employment Benefit Program, the Youth Gambling Awareness Program and the Youth Entrepreneurship Project. I am also the co-chair for a sub-committee of the Y Capital Campaign which successfully raised over $50,000 in charitable donations in 2012.

Founder & President
Milkshake Creative Marketing & Communications
Wakefield, Quebec | 1999 – present

Milkshake is a boutique strategic marketing and creative communications agency that provides professional branding, marketing and communications services to a broad range of clients:

  • Led overall marketing management, communications planning, concept development, branding, creative and design for all applications and media
  • Planned and launched projects, events, campaigns and businesses in local, regional, national and international contexts that maximized impact and built brand awareness to drive revenue and develop markets
  • Responsible for overall operations including leading teams and consultants as well as client relations in order to reach a common goal on time and on budget

Clients have included (selected list): The Wakefield Mill Inn & Spa, Seahorse Entertainment Worldwide, Des Collines Health Foundation, WaterCan International, The University of Ottawa, Canadian Association of Independent Living Centres, The Conservative Party of Canada, Rogers Communications, Natural Sciences and Engineering Research Council, The City of Ottawa, Micronutrients Initiative, Oxford Properties, La Siembra Cooperative, Cocoa Camino Chocolate, The Low Down to Hull & Back News, The Ottawa Folk Festival, Magma Communications, The Canadian Health Network, Planned Parenthood Canada, The Business Council for National Issues, Scarlett Media, Cellar Door Productions, Ocean Entertainment, Lynne Berthiaume Municipal Councillor, Lois & Frima’s Ice Cream Company

Marketing & Communications
Rogers Communications – Rogers TV
Ottawa, Ontario | 2008 – 2010

Responsible for the overall marketing and promotions of a community television station. I managed the planning and execution of marketing strategies and tactics for news, information and sports programs and broadcasts as well as public relations, external promotions, cross promotion and on-air activities. I worked to capture media and public attention, run contests, develop promotions, organize special events, manage advertising and create material for the web, print, radio and television. I also managed sponsorships, partnerships and the activities of a Community Cruiser that attended more than two hundred events per year. Highlights included the 2008 federal election, the 2009 World Junior Hockey Championships, Ottawa Senators pre-season games, Ottawa 67’s and OHL playoffs and ongoing Ottawa City Council activity.

Marketing & Outreach Strategist
Ottawa, Ontario | 2005 – 2006

Contracted to rebrand Canada’s largest international development agency both nationally and internationally. I developed a set of new communications tools and marketing strategies to better engage Canadians and promote organizational projects and programs in 27 countries throughout the world. I modernized the organizational vision and objectives, identified target audiences and opportunities, incorporated new media and technology, created progressive new marketing campaigns, furthered community relationships and improved collaboration between departments. I also organized public events including the World Change Now event at the National Arts Centre, the launch of CUSO’s new headquarters and developed installations for the 2006 International AIDS Conference in Toronto.

Proprietor & Co-Founder
Le Moo
Wakefield, Quebec | 2004 – 2008

A classic ice cream parlour started and built as a retail tourist concept, Le Moo utilized a captivating design style and became a highly successful and recognizable enterprise in the region. We developed a strong primary brand identity, advertising campaigns, innovative merchandising and signage, designed the interior and exterior of storefront location and re-purposed a stand-alone building to handle busy traffic during peak periods. After four successful years of operation, it was sold in May 2008 and still operates as an ice cream parlour today.

Manager of Marketing & Advertising
The Vancouver Playhouse
Vancouver | 1995 – 1997

Responsible for the overall marketing and promotion of one of Canada’s premier performing arts organizations. Primary duties included the development and execution of marketing plans for each season’s playbill, setting the promotional direction of all productions and enhancing the organizations visibility in Vancouver and Western Canada. I managed single ticket marketing, advertising, media buying and group sales, and coordinated numerous events, special performances and campaigns targeting a variety of audiences. I initiated a new branding strategy and developed integrated marketing materials for greater impact and to reach and build new audiences. I also served as chair of the marketing committee for the Jesse Awards that recognizes excellence in professional theatre.

Store Manager
Club Monaco Incorporated
Ottawa & Vancouver | 1987 – 1989 & 1994 – 1995

Managed the overall operations of two flagship stores in Vancouver and Ottawa, set-up and opened new locations and assisted in turning around underperforming environments. Main duties included reaching sales targets, human resources, customer service and promotion. I also developed and implemented a comprehensive sales and customer service training program used company wide.

Co-Founder & CEO
Epoch Stores Incorporated
Ottawa | 1990 – 1994

Created from a social marketing effort originally developed for university campuses, Epoch became a progressive chain of stores that carried brand name products and original lines of merchandise:

  • Developed four stores in Ottawa (Byward Market and Bank Street), Toronto (Queen Street West) and Waterloo
  • Operated an importing and distribution division selling products from Europe, the United States and Japan to other stores throughout Canada
  • Responsible for the overall operation of the businesses, including all business planning and development, sales, finance and human resources
  • Established and developed brand identity and marketing strategies as well as advertising, promotion and communications initiatives, including extensive media relations
  • Designed and managed the construction of stores
  • Developed lines of clothing and merchandise, sourced suppliers, developed packaging and designed merchandising plans and display guidelines
  • Wrote comprehensive operations manual, product knowledge guide and franchise package
  • Developed a complete training program for managers and employees that included effective sales methods and customer service techniques

Management Training Program
Royal Bank of Canada
Ottawa | 1989 – 1991

Participated in a management recruitment program and comprehensively trained to work in all areas of the regional head office including commercial accounts, foreign exchange, personal banking, loans and in the office of senior management.